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Elena VásquezJoined · 202407 / 08

Buenos Aires

ART · UTC-3

ex-Shopify

01·Team · Growth

Elena Vásquez

Head of Growth

"Growth by making the product better — not by adding funnels."

02·About

A little more about Elena

Elena leads marketing, lifecycle, and everything that helps candidates find Joblo. Before Joblo she led growth at Shopify's LATAM expansion, where she doubled sign-ups without doubling ad spend.

She's a strong writer and one of Joblo's most trusted internal editors — she reviews every landing page and email before it ships.

Philosophy
"The best growth channel is always the same: build a product people can't stop telling their friends about."

Currently working on

Launching our first candidate referral program — pull, not push.

03·Career

Where Elena has been

  1. S

    Growth Marketing Lead, LATAM

    2020 — 2024

    Shopify

  2. M

    Senior Growth PM

    2017 — 2020

    MercadoLibre

  3. R

    Growth Marketer

    2015 — 2017

    Rappi

04·Selected work

Writing & talks