02·About
A little more about Sofía
Sofía runs everything people-related — hiring, onboarding, compensation, career growth, and the quiet cultural work that makes a distributed team actually feel like a team.
Before Joblo she led People Ops for Airbnb's LATAM org through their IPO. She's the reason our attrition is under 4% and our internal transfer rate is 3× the industry average.
"Hiring is easy. Retention is hard. If we're hiring more than we're keeping, we're the problem, not the market."
Currently working on
Rewriting our compensation philosophy for 2026 — same target comp regardless of location, adjusted for cost-of-living within tighter bands.
03·Career
Where Sofía has been
- A
People Ops Lead, LATAM
2018 — 2023
Airbnb
— IPO year
- U
HR Business Partner
2015 — 2018
Uber
- P
Consultant, Talent
2012 — 2015
PwC
05·More of the team